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This is about how we communicate. Today's emerging information and
communication technologies have the potential to connect the world as
never before. New media tools can enable us to share solutions,
strengthen cultures, and create new levels of accountability and
transparency in governments and corporations around the world.
The potential is there. But instead, so many people feel deceived,
manipulated, bored or insulted by what they see and hear in the media.
Television, radio, newspapers, magazines — even books and music,
internet access and cell phones are increasingly consolidated in the
hands of a few giant companies. As quickly as the technologies are
evolving, these companies are moving to shape policy and regulations to
increase profits, despite what people might need or want.
Independent, noncommercial and community media are struggling to
survive while multibillion dollar industries grow more powerful from
the cables they run under the public roads and the licenses they use to
broadcast on public airwaves, fighting off public obligations at every
step.
How can we create an environment where diverse media thrive?
How
can we assert the rights of all people to communicate within and beyond
their communities, tell their own stories and access the information
they need?
We need criticism and education, we need to hold media
companies accountable and build strong alternatives. Locally,
nationally and internationally we can use policy to make this happen.
Activists working on a wide range of issues have realized that changing
the media system is key to achieving authentic democracy, social
justice and sustainable, healthy communities worldwide.
This is the work that CIMA was created to support.
Next: Our Strategy
