The Internet holds out the promise of more
access at less cost - the kind of equation that resource-strapped
nonprofits love to hear. But does e-advocacy really work? How can
the promise best be fulfilled?
The eNonprofit
Benchmarks Study is the first work of its kind to look at the
effectiveness of major U.S. nonprofit organizations using the Internet
to raise money and influence public policy. The study is a tool
that nonprofits can use to measure and compare their online performance
to other organizations' online programs.
Resources for e-advocacy in action:
The eNonprofit
Benchmarks Study - a benchmarking study co-authored by M+R
Strategic Services and the Advocacy
Institute, enabling organizations to measure their own online
performance and compare it to that of other nonprofits active
online